Sioux Falls Thrive staff members and Eat Well Sioux Falls Mobile Market advisory board members celebrate the $50,000 grant that will help pay for the Mobile Market’s truck and trailer.

The Wellmark Foundation has announced the award of a $50,000 matching grant to Sioux Falls Thrive to help purchase a vehicle and trailer for the Eat Well Sioux Falls Mobile Market. The grant supplements Eat Well funding awarded to Thrive by the City of Sioux Falls in April 2023.

All Are Welcome to Shop

The Mobile Market opened in October 2023 and is housed in a 38-foot trailer that once belonged to Feeding South Dakota. The goal of the Mobile Market initiative is to improve access to fresh, healthy, affordable groceries in parts of the city without traditional grocery stores. There are no income requirements; all are welcome to shop.

Community Engagement Is Critical

In their original proposal, the Eat Well Sioux Falls Mobile Market collaborators suggested a mobile grocery option in response to two specific needs:

    • Addressing a critical transportation barrier to food access for basic grocery items, and
    • Serving as an advanced scout for locations to establish potential permanent neighborhood grocery stores.

Community engagement is a critical part of the Mobile Market initiative. Neighborhood input is helping determine culturally appropriate staples and perceptions of healthy food. During the growing season, Mobile Market staff expect to offer local farm produce. Project testing also includes social services and other health-related agencies accompanying the Mobile Market.

We’re grateful for The Wellmark Foundation’s understanding of the impact generous contributions can have on the health and wellbeing of Sioux Falls residents. This grant gets the Mobile Market one step closer to self-sufficiency beyond the pilot phase being hosted by Sioux Falls Thrive.

Michelle Erpenbach
President, Sioux Falls Thrive

The Wellmark Foundation funds initiatives that positively impact the health of Iowans and South Dakotans. The Wellmark Foundation is a private, nonprofit foundation created by Wellmark, Inc., doing business as Wellmark Blue Cross and Blue Shield of Iowa. Please visit The Wellmark Foundation’s website at Wellmark Blue Cross and Blue Shield of Iowa and The Wellmark Foundation are independent licensees of the Blue Cross and Blue Shield Association.

Learn More About the Mobile Market

Currently, the Mobile Market sells from six locations across the city and is working to open more. Visit online for more information and the latest schedule.

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